MAYA MUEBLE

Maya Mueble is a retailer of handcrafted furniture and textiles from Central America. The company was looking to reposition itself in the high-end retail market and came to me for help. This included a new logo and an array of marketing collateral, including business cards, product catalogs, sales sheets, and postcards. The logo, materials, and resulting identity were created with the high-end retail market in mind – simple and clean, and the angular nature of the type, and type placement, are a nod to many of the company’s textile and furniture designs. The marketing materials were kept simple and clean to keep the viewer’s focus on the product line’s aesthetics and descriptions. By maintaining a minimalist and clean design approach across all materials, the brand’s unique handcrafted products are effectively showcased, drawing attention to their quality and design.